Digital Life Expo will attract wider audience

The consumer electronics industry is all about convergence these days as more and more imaging products come onto the market with a multitude of applications and features.

PMA has given next year?s imaging show a makeover with a new name underlining the event?s transformation from a trade show to an imaging showcase with broader audience appeal.

Now in its 29th year, the Digital Life Expo, previously tagged the PMA Imaging Technology Show, will be held at the Melbourne Convention & Exhibition Centre from June 4 to 6, 2010.

?After consultations with our show partner ? the Photo Imaging Council of Australia ? we have introduced the change in order that we can reposition the show to reach a wider audience. It will also allow our exhibitors to show a more extensive range of products from their stables that go beyond just cameras and accessories,? PMA director of Australian Activities,

Peter Rose, said.

?By no means do we want to lose our focus on imaging. Instead, we want to help improve consumer understanding of just what can be done these days with the products they buy and how they can be readily integrated into their daily lives. Most consumers do not understand the full feature benefits of the products we supply and just what can be done with them. If we can improve that understanding, we will grow the market for us all,? he said.

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The name change also reflects the differences between the Australasian and the US PMA Shows. The Melbourne show will have consumer days as well as a consumer education program, professional display, including the judging of the Australian Institute of Professional Photography Awards.

The 2010 Digital Life Expo poster features a video wall of panels including images of products such as iPhones, Blu-ray, digital storage systems, multi-function cameras and entertainment products.

A draft floor plan has been released with most of the major companies having already negotiated key spaces on the floor plan.

PMA Digital Life Show consulting sales manager John Bourne said bookings have been ?brisk? and the floor plan is already more than 60% per cent sold.

?Major companies are now nearly all in place and space allocations are now being made in accordance first with the stand size and secondly in order of the received applications,? he said.

Exhibitor space booking forms and a draft floor plan can be obtained from the PMA Australian office, or by emailing jbourne@pmai.org