Five ways to lose customers

The Last Three Feet

It is surprising how easily retail shops unintentionally drive customers away.

Here are five simple ways to lose customers according to retail consultant Shari Walters.

1. Wrong product pricing

Besides cost, some of the things to consider when choosing the best strategy for your retail business are the market, the channels of distribution and the competition.

2. Terrible customer service

It's inevitable that there will be the occasional disgruntled customer. No matter how wonderful your products are or how committed you are to provide the best customer service, problems do occur.

3. Poor store atmosphere

As retailers, we can't afford to turn off a single customer and image is everything. Take a look around your retail store and see what improvements can be made.

4. Not knowing your competition

It's important for new businesses to complete a competitive analysis during the business planning stage, but competitive intelligence can also be useful for marketing, pricing, managing and other strategic planning for retailers.

Before you can know your competitive edge, you must know your competitor.

5. Lack of product knowledge

It is difficult to effectively sell to a consumer if we cannot show how a particular product will address a shopper's needs. Learn all the benefits of all of the products you sell.