PMA News: Motivating customers to spend

Get valuable marketing tips, tactics, and tools to generate more prospects and customers with the PMA Marketing Stimulus Package.

This program delivers 19 lessons directly to your email. Some will be short, easy-to-digest articles, and a few will be videos or audio recordings. Best of all, there is no charge for PMA members. Alternatively, check out the ad agency material provide to PMA Plus members.

Stimulus package topics include:

- Getting your mailings opened 100% of the time.

- Why your current branding proposition isn't helping (and may actually be hurting) business.

- How to develop a solid referral marketing system

- How to understand and incorporate new social media tools (e.g., Twitter, blogs, Facebook, YouTube, and LinkedIn).

- The #1 online tool to build and enhance relationships.

- Why the worst thing you can do is think and act like a marketer.

- How to use online videos to drive sales.