PMA News: PMA adds a Plus to member benefits

PMA has announced a new premium level of membership 'PMA+' which will be available to members on a global basis.

PMA + will provide a regularly-updated "turnkey solution which will facilitate interaction between consumers and member companies and encourage consumers to spend money."

PMA +, administered by PMAI in the US, is available for an annual membership fee of US$600.

PMA + will appeal to members who are doing regular marketing but don?t have large marketing departments.

Among the benefits offered by PMA+ are:

- Ready-made holiday campaigns for print, online and in-store promotions.

- Custom monthly newsletters that can be adapted for localised use.

- Discounts on stock photography.

- Promotional program for greeting cards, photo books and photo calendars for the whole year by season.

- Use of PMA royalty-free photography.

- Consumer education videos that can be embedded on a retail website.

- 'Out of the box' advertising agency-produced POS and ad artwork material at low cost.