Shopfront: First Retail declares open season on Rabbit

Shopfront

Retail marketing group First Retail is running a cheeky little campaign urging clients to capitalise on FUJIFILM Australia's protracted sale of its remaining Rabbit Photo outlets.

In its latest marketing brief, First Retail says : "With Fuji busy closing their chain of Rabbit Photo stores throughout Australia our clients are enjoying an early Christmas bonus!"

Accompanying a cute image of a rabbit, the First Retail promo adds:

"If you are located near one of their stores due for retrenchment, call or email us today and make sure your business is ready to make the most from this once-ever opportunity."

First Retail also announced an upgrade to its marketing program with participating retailers able to begin selling online through its partnership with Dakis Decision Systems.