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Marketing: Overcoming underspending

With the application of some ‘Marketing 101’ strategic principles, argues Peter Budd, photo retailing in Australia can grow into a $3 billion a year industry.

PROFILE: Digital Camera Warehouse - A model for success

Digital Camera Warehouse is one of the few unqualified successes in photo retailing over the past few years.

PMA Newsline Australia: Internet commerce..The Burning Question ...but what is the answer?

This issue of Photo and Imaging features a range of industry opinions about internet trading and parallel importing.

Profile: Farewell ‘Floyedy’!

Graeme has had a long and successful association with the industry down here in Tasmania, fulfilling many roles - but all based around his attention to detail, personable nature, and follow up.

Victorian Golf Day

As reported in www.photoimagingnews.com.au , the weather was unusually kind to PMA Victoria for the annual Golf Day, held on July 16.

Burning Question: Many shades of Grey

This issue’s Burning Question was prompted by comments from Stuart Poignand contained in his farewell speech following his departure from Canon, in which he identified the grey market as the biggest challenge facing the photo industry.

COMMENT: Brother from another planet!

Oh Brother!: Cropped section of the offending attempt at marketing communication.
Brother International contrived to alienate the entire Australian photo industry and (we trust) a significant portion of its retailer customer base, with a full-page ad in Fairfax Sunday papers last weekend.

Tamron 'mega-zoom' under $1000

Maxwell International Australia has announced the Australian launch of the 15x Tamron AF18-270mm F/3.5-6.3 Di II VC LD Aspherical (IF) MACRO (Model B003).

Film 'wrap' for camera protection

The invisibleSHIELD film is available as a cover for LCD screens, or as as a full wrap.
A new competitor to the camera pouch has arrived in Australia in the form of invisibleSHIELD, a scratchproof and stain-resistant protective film.

Pro markets group makes headway

Alan Brightman, Canon's representative on the Canon APPA working committee, explores options for broader promotion of photo work to increased audiences.
The inaugural meeting of the professional markets fundiing allocation group, the PMC, was held in the Bicentennial Park Convention Centre, near Sydney's Olympic Park, on November 11.

latest issue

In the latest issue
The current issue of Photo & Imaging News includes interviews with Mark Alderson (chairman of Camera House) and Richard Robertson (MD of Ted’s Cameras) and a cross-section of views specialist retailers from around the country. There’s also a report on the latest trends in digital imaging products from the Canon Consumer Digital Lifestyle Index.
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