3D in the spotlight at Digital Expo

Let’s get one thing straight about 3D - it’s been around for yonks.

What’s different now is that CE manufacturers have jumped on the bandwagon in the hope that consumers will put aside issues such as additional hardware costs and compatibility issues (not to mention those big fat 3D glasses) to develop a new market for cameras, flat screen TVs and 3D prints.

Panasonic, which invested in its biggest stand to date at a PMA show, created a sense of 3D excitement with its display of 3D HD TV and broadcast quality 3D video camera, complete with real-life action from the 'stars' of the movie Avatar.

Panasonic Australia director- consumer electronics Paul Reid told PIN Online that the prototype camera, aimed at film and documentary makers, was not yet available in Australia but highlighted the company’s commitment to developing the 3D category.

FUJIFILM also put 3D in the spotlight with display of its W1 3D camera, 3D viewer (no glasses required) and its prototype 3D print system, which will sell for around $25,000.

PIN Online was told that delivery of the 3D printer was about “three or four months away”.

The printer only prints in a 6 x 9 format and the cost per print is round $7.50 with an RRP of between $20 and $25 dollars per print.

FUJIFILM managing director Dave Marshall said 3D will provide “massive growth” in consumer sales and the company will be doing “exciting things with 3D video production in stores by the end of 2010”.

Samsung also showcased its 3D flat screens but concentrated more on promoting its new light and compact NX10 digital camera.