Canon shoots latest TVCs using EOS DSLRs

Canon Australia has filmed its latest television commercials using the EOS 5D Mark II and EOS 7D  cameras, the first  time that a commercial quality EOS TVC has been shot using the Full High Definition (HD) video capability of the digital SLRs. 

Director Amy Gebhardt commented: “I am impressed with the camera’s ability to shoot with a shallow depth of field in varying light conditions and to produce high definition images that can be pushed in post production. I think this product has the power to produce a new culture of filmmaking.”

The latest campaign also includes enhancements to the World of EOS website and a “substantial” advertising schedule spanning TV, online, cinema, outdoor and print. The media spend is around $3 million. 

Outdoor advertising will showcase real people who have taken part in the World of EOS and the creative images they have produced (the actual people who shot the image will feature in the advertising unless requested otherwise).

Furthermore tactical audio panels will be used throughout the CBD outdoor advertising (Sydney, Melbourne and Brisbane) so the public can hear the story behind the image. 

For the first time, Canon is also using cinema advertising to showcase the  EOS Photo5 challenge as well as the campaign TVCs. 

The  World of EOS website will also see some enhancements including six new video tutorials, a new EOS Photo5 2010 competition and some fresh designs.