Dave Marshall awarded for industry contribution

FUJIFILM managing director Dave Marshall has become the first serving president of the Photo Imaging Council of Australia to receive the organisation’s highest accolade – the PICA Gold Tripod.

The Gold Tripod award recognises those individuals “who are prepared to work with competing companies for the good of the industry.”

In previous years, the award (presented this year at the PMA conference in Melbourne) has gone to dealers, professional photographers and distributors. 

“This is the first time the award has been made to a person while actually serving as PICA president and it was made to recognise Dave's outstandingcontribution to the industry when it was first faced with the challenge of the change to the digital format,” PICA spokesperson Paul Curtis said in a statement.

“Dave Marshall lead a team of senior management from the major brands on a road show around Australia to meet with dealers and discuss with them the likely impact digital would have on the industry.

For more than ten years, Dave has been active within the industry and PMA to help face the challenges that the inevitable commoditisation of photography would bring,” he said.

“The content of his remarks has always been hard hitting and very direct and at times one that not all wanted to hear. But it is generally recognised within the industry that Dave's drive and foresight has helped propel the Australian photo retail scene into becoming a world leader in digital image printing,” Curtis added.