Digital camera penetration still increasing in Australia

JACKSON, Mich. – Through its cooperative relationship with the Picture Imaging Council of Australia (PICA), PMA – The Worldwide Community of Imaging Associations announces the release of Consumer Imaging in Australia 2010.

The report is for retailers and manufacturers of imaging products to track demand for major product categories, make product design and merchandising decisions, and identify segments and opportunities.

Highlights:

• In Australia, 80 per cent of households already own digital cameras.

• Camera phone adoption is in the advanced stages as well, with 79 per cent of households owning them – up from 42 per cent in 2007.

• Fifty-five per cent of households in Australia made prints from their digital camera images in the past year, down from 63 per cent the year before.

Report sections:

1. Digital cameras and accessories

2. Photo storage, printing, and sharing

3. Social networking

4. Photo publishing

5. Camera phones and smart phones

6. Digital frames

Available from the marketing research area of the PMA website (www.pmai.org), the report is available to PMA members for free. Non-members may buy the report for $249.

Media members can contact PMA for a copy of the report.