It's not too soon to be thinking of Christmas

With the holiday planning season approaching, photo retailers can take advantage of a new, agency-developed campaign to promote greeting cards, calendars, and photo books.

The campaign is part of the PMA Marketing Toolkit,  a PMA+ product offering ad agenecy-developed promotions that can be customized for each member. The “Holiday” campaign includes print ads, shelf talkers, postcards, posters, envelope stuffers, email blasts, and web banners.

“The ‘Holiday’ campaign is a direct and immediate result of listening to our members,” says Laura Covey, Executive, PMA Membership Sales & Services. “And, since PMA+ does the work of creating and designing the materials, it’s an easy way to encourage customers to create personalized holiday announcements.”

Remember that the cut off date for overseas parcel delivery is many weeks out from Christmas. Make sure you capitalise on this 'early' Christmas market with products that are perfect for shipping internationally.

http://www.pmai.org/content.aspx?id=18062