Learn from retailers getting the most out of PMA+

How does a small business get the word out and effectively compete in a large megalopolis like Long Island.

Mark Lerner, owner of Rockville Camera in Rockville, New York shares his frustrations and joys with DIMAcast listeners.

Mark tells Bill McCurry how a greedy landlord forced Rockville Camera to relocate and see new horizons.

The small company emphasizes its roots as well as the artistic talents of its owner.

Resources and time are scarce to Mark recently signed onto PMA+ for marketing support which is one more option in his toolbox to increase his effectiveness.

This DIMAcast Marketing Idea Exchange is available in audio as well as a transcript which includes images of the store and some promotional pieces.

http://www.dimacast.libsyn.com/dim_acast_205_bill_mc_curry_s_mie_with_mark_lerner