Lifepics launches iPhone app for photo prints

Lifepics has just released a new version of its iPhone app that allows customers to place orders from their iPhone direct to store. 

The app opens up a new ordering and revenue stream for retailers, according to Photo Direct’s Steuart Meers, Lifepics’ partner for Australia and New Zealand.

 “Customers can order 4x6, 5x7, 8x10, and 11x14 prints from their iPhone and the app only allows users to order those print sizes that retailers offer on their site,” he said.

"Orders must be picked up and paid for in the store as no payments are taken through the phone,” he added.

Meers said this approach was adopted based on consumer feedback that indicated most consumers did not feel comfortable paying for items on their phones and preferred to complete the transaction in the store with a real person. 

Consumers select a pick up location based on their postcode or GPS location. Lifepics retailers show up on that list when they offer the ‘pick up and pay’ service in store orders. 

Meers claimed that  Lifepics has already seen retailers increase order volume by 15% after enabling the ‘pick up and pay’ in-store capability.