PMA launches biggest-ever ad blitz for Expo
PMA will launch its biggest-ever consumer advertising campaign next Monday in the lead up to this year’s Digital Life Expo.
PMA director Peter Rose said the Expo will receive ‘blitz-like’ coverage via 90 television commercials on all commercial television stations in Melbourne as well 100 radio spots and advertisements in the Herald-Sun, The Age and commuter newspaper MX.
“As we are trying to boost retail sales, these ads direct people into their photo store for a free invitation ticket valued at $20,” he said.
Rose urged all participating retailers to make sure sales staff are “primed and ready for action with some invitation tickets to hand”.
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