CE retailers The Good Guys and Bing Lee have ramped up their online marketing with the launch of new websites.
The Good Guys is promoting its new site via a national TV campaign with the message – ‘Buy online – pick up in store.’
The online shopping section of the site also states: ‘Why wait? You could be surfing the web tonight.’
The Good Guys, which earlier this year won the best ‘bricks and mortar’ retailer in Choice’s inaugural People Choice Awards, currently operates 88 stores nationally.
Bing Lee, which has 39 stores in NSW and the ACT, has introduced a series of ‘web only deals’ on its revamped website. For example, Bing Lee is promoting a Panasonic DMC F2S for $99.
The company says it will deliver online purchases within three to 14 days and charge a delivery fee of $10 for goods weighing under 25 kilos.
Meantime, the Clive Peeters website has been slightly updated with no mention of the fact that 32 stores in the failed group are now owned by Harvey Norman. The 'new look' website promotes the availability of Samsung products.
Former Clive Peeters accountant Sonya Causer has been sentenced to eight years prison over the embezzlement of $19 million from the failed electronics retailer.
Justice Forrest of the Victorian Supreme Court described the theft as "one of the largest, if not the largest, thefts perpetrated by a person in a position of trust in the history of this State" and handed down and eight-year sentence, with a five-year non-parole period.
The court was told the theft had a direct impact on the corporate failure of Clive Peeters.
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Panasonic Australia has announced updated firmware for its LUMIX DMC-TZ20 and DMC-FT3 models.