3 Great reasons to listen to this week's DIMACast

This episode of the DIMAcast presents three brief interviews conducted during PMA2010. In the first, Jennifer Kruger interviews Gaby Mullinax of Fullerton Photographics, who explains how she transformed her store with a recent remodel, wowing her customers and discovering a new product along the way. Then, Gary Pageau interviews Steve Heiner, senior technical manager, SLR Marketing, Nikon Inc., and Peter Ewen, director, product marketing, DSLR, Olympus America Inc., about new products the companies introduced at PMA 2010.