Bill McCurry on this week's DIMACast

In this episode of the DIMAcast, Bill McCurry interviews Mike LaMotte, vice president of  National Camera Exchange, a 6-store, 160-employee chain based in Minneapolis, Minn.

LaMotte explains how the nearly 100-year-old business continues to grow - in the land of the corporate headquarters of Target and Best Buy - despite tough competition and myriad changes in the industry.

Using creative print and radio advertising, social media, customer education, electronic marketing and old-fashioned customer service, National Camera is a leader in the camera store world.

Listen to this week’s DIMAcast to pick up marketing ideas that are working well for National Camera.

A radio spot will be played during the DIMAcast, and copies of newspaper ads are included in the transcript.