Bill McCurry's Ideas Exchange from PMA 2010

Bill McCurry’s monthly Marketing Idea Exchange podcasts got their start as sessions at the annual PMA International Convention and Trade Show, where attendees share some of their best ideas. In today’s DIMAcast, you can hear one of those sessions, which just took place at the DIMA 2010 conference last week in Anaheim, Calif. Listen in as some of the brightest minds in retail imaging share their most successful marketing efforts. A transcript of the podcast is also available for download.

http://www.dimacast.libsyn.com/