Energizer makes a play on the big screen

Energizer will hand over a cheque for $10,000 this coming Saturday to the winners of its Ultimate Family Wii Challenge, claimed to be the biggest-ever interactive campaign on large format digital spectacular screens.

Integrated marketing agency 30thirty created ‘Energizer Zones’ in five Westfield centres nationally where families could register to play the Energizer challenge on Wii consoles linked directly to the giant digital screens (or on giant plasma screens in SA and WA).

“With full interactive capability, Westfield’s network of large format digital spectacular screens deliver innovative audience engagement, providing shoppers with the ultimate experiential game playing experience” said Westfield BrandSpace’s Bill Burton.

Energizer is flying the winning families from each participating state to compete in the final of the Ultimate Familly Wii Challeng at Westfield Parramatta.