PMA co-op ad promotion on Melbourne menu tomorrow

PMA Australia is calling on Melbourne photo retailers to support its co-operative advertising program for the up-coming PMA Digital Life Expo by attending a Dealer Partners Promotion at the Conservatory Restaurant, The Pumphouse Hotel, Fitzroy, tomorrow evening (April 28).

“Wherever we hold the annual show, retailers in the metropolitan area show a boost in sales generated by the media publicity and indeed the exhibition itself,” PMA director Peter Rose said.

“Our objective is to use the show as a booster for the participating store’s turnover. One of the ways of achieving that is that by using the show TV, radio and press advertising to drive people into stores to get a free entry pass to visit the show on consumer days,” he said. 

Admission to the show will cost $20 at the door, unless the visitor has pre-registered on line or has a special free entry badge supplied by a retailer or promotional media partner.

PMA will provide stores with a jpeg image of a VIP Show Entry Badge which can be personalised with the store’s name and then printed out on a regular 6x4 print and given to customers.

Details of tomorrow’s evening’s presentation are available from Kathy Warlum - email kwarlum@pmai.org