PMA+ Launches 'Just Ask' Campaign

There is a new way for retailers and labs to promote a wide range of photo services. PMA, Jackson, Mich., has launched a series of ready-made promotions reminding customers to “just ask” what can be done with pictures.

The campaign is part of the PMA Marketing Toolkit, a PMA+ product offering ad agenecy-developed promotions that can be customized for each member.

The “Just Ask” campaign includes posters, envelope stuffers, email blasts, and web banners.

“The ‘Just Ask’ campaign is a result of talking with our members,” says Laura Covey, Executive, PMA Membership Sales & Services. “And, since PMA+ does the work of creating that message and designing those materials, it’s an easy way to encourage customers to do more with pictures than just prints.”

For only $50 per month, PMA members will have access to the PMA Marketing Toolkit and other premium services. Any members interested in PMA+ should contact the PMA Australia office.